Create three logos for a company/service and pick one of them to reflect in a letterhead and a business card.
Originally the name of the company was HP UP, which is a reference to gamers, since that was the target audience. The arrows imply an increase in health, and so did HP, which is short for health points. I also had a logo that was mainly type and used two different shades of green, When it was critiqued by the class, the name and the monochrome color scheme. So I lengthened the name to Health Points and picked a different type logo I made that used more contrasting colors, purple and gold. I gave the H at the end of Health and arrow to match the meaning I was going for. I changed the business cards and letterhead to match my new logo choice.
Eating these snacks can help you be healthier.
People who play video games, male and female ages 18-30
Top Thing Learned
Make sure the identity of the company is reflected in the logo and use contrasting colors.
Franklin Gothic Heavy, Eras Medium ITC
Franklin Gothic Medium