The Rexburg Iceburg – Magazine Cover Project

Description

Create a magazine cover with the featured article as a talk by a general authority and have the inside page be that article.

Process

At first I wasn’t too comfortable doing this because I knew magazine covers were very cluttered and I was not sure if I would be able to convey all the information appropriately. I decided to use Elder Holland’s talk “We Are All Enlisted,” and since it relates sports boundary lines to obeying the commandments, I decided to go to the football field to take my photos. I then edited them a little bit in Photoshop before bringing them into InDesign. I mainly added vibrance, which I didn’t expect to use that much, but it really brought out the colors of the turf. Once I picked my pictures and colors the article titles sort of fell into place. I picked a stencil text on the inside article to match the football field look. I also felt I needed a quote over the middle picture so I did that in stencil as well and text wrapped the words around it.

Critique Process

My work was reviewed by Victoria Bulson, Kate Boswell, and Alan Lauese. The text “Stay within the lines” used to be directly on the white line, which added a nice touch, but they suggested I raise it above the line, so I did. The blue color I had printed darker than I liked, so I lightened it a bit. They also suggested that my article text was too big, so I made it smaller, and it really helped it look like a magazine.

Message

We must stay within the lines of the commandments in order to compete in life.

Audience

Male members of the LDS church, ages 12 – 26

Title Font

Franklin Gothic Heavy, Eras Medium ITC, Stencil

Body Font

Bookman Old Style, Agency FB

Colors

Light Blue, Plaster White, Gold

Pictures Used

 

Health Points! – Brochure

Description

Create a brochure that promotes your company.

Process

This project was pretty difficult for me. I ended up making all of the graphics and the logo in Illustrator, and the text in InDesign. It was a bit of a hassle going between the two, but it was a lot easier for me to do the graphics in Illustrator. I created 2 landscape 12×6 documents in illustrator. I used a color for the background and ground that wouldn’t clash with the colors of my logo. I put my logo in the center top and built around it. I used the gold and purple colors in my block and flag design for repetition. Then I incorporated a bunch of pictures from my web design project. I built the little guy myself with basic geometric figures. Then I brought the files into InDesign and added text, using the columns as a guide. I planned to do a four-fold, if that’s what you would call it. The ends fold in like double doors. Unfortunately, I didn’t measure it correctly and had to make some adjustments after I printed it. I ended up having to print it four times.

Critique Process

My critique opened up a lot of possibilities of things I could change, but not a lot of changes I could make before the deadline time. I changed my text to match what was in the logo both with fonts and color. I wanted to add a neat pix-elated text but if I didn’t change the logo it would go over the three font limit and it didn’t look good in the logo. I added some different more colorful pictures because the food I picked had boring colors. I also added a little sandwich graphic over my logo to emphasize the fact that this company sells food. I also made the text run across the two “doors,” which I felt was a risky idea, but I was convinced to do it.

Message

Eating these snacks can help you be healthier, here are some things we sell.

Audience

People who play video games, male and female ages 18-30

Top Thing Learned

Make sure you measure your folds correctly or else you will waste money.

Title Font

Franklin Gothic Heavy, Eras Medium ITC

Copy Font

Eras Medium ITC

Color Scheme

Complementary // Purple and Gold

Source Pictures

Picture Sources

https://authoritynutrition.com/10-proven-benefits-of-blueberries/

http://cleananddelicious.com/2015/12/01/mushroom-101-the-basics/

http://cooking.my.panasonic.com/keep-salad-fresh-longer/

http://prestigeonline.com/th/Wine-Dine/News/THE-ABCS-OF-GLUTTONY/STEAMED-WHOLE-CRAB-IN-ORGANIC-EGG-WHITES-WITH-10-YEAR-OLD-CHINESE-WINE-AT-SOHOFAMA

http://www.medicalnewstoday.com/articles/271285.php

https://www.pillsbury.com/recipes/cherry-pie/4fd12ce3-90ff-4d91-8ee6-74497819b6f3

http://www.onceuponachef.com/recipes/buttermilk-fried-chicken-tenders-2.html

 

 

 

 

 

Health Points! – Web Page Mockup

Description

Create a mockup website page for your company you created in the last project.

Process

I originally created three hand drawn drafts and settled on the last one I made. From that draft I created a wireframe, and used that wireframe to craft my webpage. I decided to use repetition by using the same arrows that were in my letterhead on the website, and made it the header and footer. I incorporated my sub logo by not only including it above the header but by shaping the images in the same dimensions as the logo, and giving them the golden box. I made sure all the images were evenly spaced apart along with all the other elements. I used the same fonts I used in the business card and letterhead.

Critique Process

I was critiqued by Levi Cooley, Sidney Rodrigues, and Aubrey Norris. They all really liked my design and only had a few suggestions. Levi suggested that the pictures and the text underneath be spaced out more. I used to have small prices underneath the food names and they were pretty close to the other pictures. He recommended I take those out, so I did. They also recommended I include social media links, so I did in the header. I wanted to add a lighter purple background in at least the portion above the header, but they recommended I keep it white, so it stayed the way it was.

Message

Eating these snacks can help you be healthier.

Audience

People who play video games, male and female ages 18-30

Top Thing Learned

You don’t have to snap every element to the lines of the grid guide; you just have to use it as a reference for spacing and aligning.

Title Font

Franklin Gothic Heavy, Eras Medium ITC

Copy Font

Franklin Gothic Medium

Color Scheme

Complementary // Purple and Gold

Source Pictures

 Picture Sources

https://en.wikipedia.org/wiki/Corn_flakes

http://www.onceuponachef.com/recipes/buttermilk-fried-chicken-tenders-2.html

http://www.fiction-food.com/2016/02/lava-cookies-aka-lavaridge-rice.html

http://tomatotango.com/2010/08/05/oven-dried-tomatoes/

http://www.onceuponachef.com/recipes/maryland-crab-cakes-with-quick-tartar-sauce.html

http://www.weedist.com/2015/05/great-edibles-recipes-cannabis-potato-chips/

http://www.flaticon.com/

Health Points! – Business Identity Project

Description

Create three logos for a company/service and pick one of them to reflect in a letterhead and a business card.

Process

Originally the name of the company was HP UP, which  is a reference to gamers, since that was the target audience. The arrows imply an increase in health, and so did HP, which is short for health points. I also had a logo that was mainly type and used two different shades of green, When it was critiqued by the class, the name and the monochrome color scheme. So I lengthened the name to Health Points and picked a different type logo I made that used more contrasting colors, purple and gold. I gave the H at the end of Health and arrow to match the meaning I was going for. I changed the business cards and letterhead to match my new logo choice.

Message

Eating these snacks can help you be healthier.

Audience

People who play video games, male and female ages 18-30

Top Thing Learned

Make sure the identity of the company is reflected in the logo and use contrasting colors.

Title Font

Franklin Gothic Heavy, Eras Medium ITC

Copy Font

Franklin Gothic Medium

Corinthians Montage Project

tgk-montage-project

Description

Design a Christian or motivating poster by blending images and type.

Process

Because of the quote I used, I wanted to have two contrasting images to reflect the meaning of the quote. I decided to use clouds on a bright day vs clouds on a dark night.

  1. I merged the day and night pictures using various masks and layers.
  2. I wrote and aligned the text
  3. I made the text two different colors
  4. I lowered the opacity of the text and added a bevel
  5. I painted a low opacity black space beneath the text

Critique Process

I met with Victoria Bulson and Vincent Pelina for my critique in person. They both recommended that the text needed to stand out more. I ended up changing the color of some of the text and adding the black behind it. At first I had the type pretty transparent, but Victoria suggested that I raise the opacity. Doing so made the text easier to read since some of the shapes were clashing with the background.

Message

An uplifting scripture providing hope, courage, and perseverance.

Audience

Anyone going through a hard time.

Top Thing Learned

Don’t tolerate something that looks wrong.

Color Scheme and Names

Split Complementary // Brown, Blue, White, Black

Title Font Name and Category

Familiar Pro // Sans Serif

Copy Font Name and Category

Monotype Corsiva // Script

Thumbnails

Source: https://unsplash.com/